Mr Green sister sites include William Hill, 888casino, 888sport, and 888poker. All of these brands are operated by Evoke plc, the company formerly known as 888 Holdings that rebranded in 2024. The sites hold licences from the Malta Gaming Authority and Gibraltar Gambling Commissioner. Mr Green is the casino-first brand in that group; the other three split between sportsbook, poker and pure casino.
| ⭐ Brand | 🎯 Focus Area | 🔥 Standout Point |
|---|---|---|
| William Hill | Sports + Casino | Heritage brand, Irish racing |
| 888casino | Casino | Pioneer since 1997 |
| 888sport | Sports Betting | Football specialists |
| 888poker | Poker | WSOP partnership |
🌟 Exploring the Evoke Family
🏇 William Hill
One of the most recognised bookmaker brands in the world with decades of heritage behind it. William Hill carries serious weight with traditional punters who value heritage and stability. Racing coverage runs deep across the Irish tracks – Leopardstown, the Curragh, Galway, Punchestown and Fairyhouse – and it is the strongest racing book anywhere in the portfolio.
🎰 888casino
One of the genuine pioneers of online gambling. 888casino launched as Casino-on-Net in 1997 when the internet was still dial-up and most people didn’t trust websites with their money. That early start gave 888 crucial experience in building player trust. The site now offers over 1,000 games with a particularly strong live dealer section.
⚽ 888sport
The sportsbook arm of the 888 brand. Football coverage runs deep with markets on leagues from around the world including the Premier League, Champions League, and League of Ireland. The interface keeps things clean and functional without overwhelming users. Price boosts appear regularly on popular matches, and the bet builder lets you create custom same-game accumulators.
🃏 888poker
A major player in online poker with a partnership with the World Series of Poker. The software runs smooth tournaments and cash games at all stake levels. Recreational players will find plenty of softer tables here compared to some more shark-infested poker rooms.
🎩 The Mr Green Story
Mr Green launched in 2008 from Sweden with a distinctive gentleman mascot and a focus on responsible gambling that was ahead of its time. The founders wanted to create a premium casino experience that didn’t feel sleazy or exploitative. That vision attracted players who appreciated the classier approach. 🇸🇪
The “Green Gaming” tool became the brand’s signature feature. This predictive system analyses player behaviour and flags potentially problematic patterns before they become serious issues. Players can set limits, track their gaming history, and get personalised feedback on their habits. It won multiple awards for innovation in player protection.
888 Holdings acquired Mr Green in 2019, adding the premium casino to their portfolio alongside William Hill, which they purchased in 2022. The parent company rebranded to Evoke plc in 2024. In 2026 Evoke agreed a takeover by Bally’s Intralot. Shareholders approved it on 18 August 2026, but the deal has not completed – court sanction and regulatory approvals are still outstanding – so Evoke plc remains the owner of Mr Green and every brand alongside it.
🎯 Picking Your Platform
- 🎯 Responsible gambling priority – Mr Green’s Green Gaming tool remains the gold standard. If you value proactive player protection, this should be your first choice.
- 🎯 Sports betting heritage – William Hill offers decades of bookmaking experience. Traditional punters who want a trusted name for their racing and football bets will feel at home.
- 🎯 Poker players – 888poker provides the best option in the network. The WSOP connection means satellites to major live tournaments.
- 🎯 Casino variety – 888casino’s quarter-century of operation means deep relationships with game providers. The selection rivals any competitor.
- 🎯 Separate accounts – Each Evoke brand requires its own registration. This means you can potentially claim welcome offers across multiple sites.
- 🎯 Parent company – Evoke plc is part-way through an acquisition by Bally’s Intralot. Shareholders have approved it, the deal has not closed, and nothing about your account or your balance changes while it goes through.
🔄 Where the Four Brands Actually Differ
Same owner, same licences, four different products. Once you know they are related, the only things left worth comparing are support, sports depth, player-protection tooling and the cashier.
Support is the first split. All four run 24/7 live chat and replies typically land inside five minutes. Only William Hill adds phone support, which matters when a withdrawal is sitting in verification and live chat is going in circles.
Sports depth is the second. William Hill and 888sport both carry full Irish racing, with competitive odds on Leopardstown, the Curragh, Galway, Punchestown and Fairyhouse. GAA is priced but thin next to what the domestic bookmakers put up, and League of Ireland markets tend to appear only for the bigger fixtures. Mr Green’s own sportsbook is the shallowest of the three that have one, because it was bolted on after the acquisition. 888casino and 888poker carry no sportsbook at all.
Player protection is the third, and it is the one place Mr Green is clearly ahead of its own sister sites. Deposit limits, loss limits and session reminders sit in the account settings at every brand. Only Mr Green layers Green Gaming on top, scoring your playing patterns and handing back a risk level rather than waiting for you to go looking for one.
The cashier is where they are identical. Revolut and PayPal all process deposits instantly, and Skrill and Neteller cover anyone who prefers keeping gambling funds in a separate wallet. Nothing is gained by choosing one brand over another on payments alone.
💳 Accepted Payment Methods
- 💳 Revolut – instant deposits
- 💳 PayPal – deposits and withdrawals
- 💳 Visa and Mastercard
- 💳 Skrill and Neteller
- 💳 Paysafecard vouchers
📊 Head-to-Head Features
| 🔍 Feature | Mr Green | William Hill | 888casino |
|---|---|---|---|
| Mobile App | ✅ iOS & Android | ✅ iOS & Android | ✅ iOS & Android |
| Sportsbook | ✅ Yes (added later) | ✅ Core strength | ❌ See 888sport |
| Racing Coverage | ⭐⭐⭐ Available | ⭐⭐⭐⭐ Good | ❌ N/A |
| Responsible Tools | ✅ Green Gaming | ✅ Standard | ✅ Standard |
| Live Casino | ✅ Premium | ✅ Good selection | ✅ Extensive |
| 24/7 Support | ✅ Live chat | ✅ Chat + Phone | ✅ Live chat |
| Poker Room | ❌ No | ❌ No | ❌ See 888poker |
🎰 Games and Software
The Evoke network partners with top-tier software developers across all brands. NetEnt, Microgaming, Play’n GO, Evolution Gaming, and Yggdrasil provide the backbone of the slot and table game selection. Mr Green specifically curates “Mr Green Exclusives” – hand-picked games that represent the best quality available.
888casino runs some proprietary games developed in-house. These exclusive titles add variety beyond the standard provider catalogues. The live casino sections stream from Evolution’s professional studios with dedicated tables for high-stakes players.
⚠️ Worth Knowing
The ownership change is the one thing worth tracking. Evoke plc shareholders approved a takeover by Bally’s Intralot on 18 August 2026, and the deal is now waiting on court sanction and regulatory clearance. Until those land it has not completed, and Evoke plc still owns and operates all four brands. A change of control does not affect your ability to play or withdraw, because the licences and the player-protection obligations sit with the operating companies either way. What does tend to move after a deal closes is the commercial layer – welcome offers, wagering terms and which brands stay in the portfolio – so check the terms rather than assuming they carry over unchanged.
On a practical level, Mr Green’s sportsbook feels less polished than the casino side. The sports betting was bolted on after the 888 acquisition rather than being built from the ground up. William Hill or 888sport offer better experiences for dedicated sports bettors.
🏆 Mr Green Against Paddy Power and BoyleSports
Every Evoke brand is licensed in Malta and Gibraltar. The two large Irish-owned operators are built on a different footing. Paddy Power, headquartered in Dublin under Flutter Entertainment, prices GAA far more deeply than anything in the Evoke portfolio. BoyleSports, family-owned out of Dundalk, does the same for the League of Ireland.
What Evoke has that neither of them matches is Green Gaming. Neither of them runs a predictive risk-scoring tool of that kind. That makes the split a simple one: domestic sport to the home books, casino play with serious player-protection tooling to Mr Green, and racing or international football to William Hill.
🎲 Wrapping Up
Mr Green sister sites span the full spectrum of online gambling through the Evoke portfolio. Mr Green itself remains the top choice for players who prioritise responsible gambling tools and a premium casino atmosphere. William Hill serves traditional punters who value heritage. 888casino and 888poker cater to specialists in those verticals.
Through the ownership change, all four continue operating under their existing Malta and Gibraltar licences with full player protections in place. For GAA and League of Ireland depth, the home-market books are still ahead. For responsible gambling tooling and premium casino play, Mr Green leads its own group. 🎩