William Hill Sister Sites

William Hill sister sites include 888casino, 888sport, 888poker, and Mr Green. All of these brands are operated by Evoke plc (formerly 888 Holdings), which holds licences from the Malta Gaming Authority and Gibraltar Gambling Commissioner. 🇮🇪

William Hill joined the Evoke family in 2022 after 888 Holdings acquired the international arm of the business for €2.5 billion. The US operations were sold separately to Caesars Entertainment. In 2024, 888 Holdings rebranded to Evoke plc as part of a corporate restructuring.

✅ How to Pick the Right Sister Site

• ✅ Sports or casino focus? – William Hill and 888sport offer sportsbooks, while 888casino and Mr Green specialise in slots and table games. Pick based on your primary interest.
• ✅ Responsible gambling priority – Mr Green pioneered “Green Gaming” tools that predict risky behaviour. If player protection matters to you, it’s worth exploring.
• ✅ Poker network access – 888poker has a WSOP partnership and runs major tournament series. Dedicated poker players will find more action here than at William Hill.
• ✅ Separate accounts, separate bonuses – Evoke sites maintain separate accounts, so you can potentially claim welcome offers at multiple sister sites.
• ✅ Brand heritage vs innovation – William Hill offers decades of bookmaking heritage, while Mr Green brings a more modern, quirky approach with its gentleman mascot.
• ✅ Check current corporate stability – As of late 2025, Evoke plc has been considering strategic options including potential sale or breakup. This shouldn’t affect day-to-day betting but is worth noting.

🎰 About William Hill

William Hill is one of the oldest and most recognised bookmaker brands in the world, with decades of history behind it. The company went through various ownership changes before being split in 2021-2022. Caesars Entertainment bought the US operations, while 888 Holdings acquired the international business. 🏇

Under Evoke plc ownership, William Hill continues to operate as a major sportsbook and casino brand. The company holds licences from the Malta Gaming Authority and Gibraltar authorities, providing proper regulatory oversight for Irish players.

🌟 Sister Site Spotlights

🎰 888casino – Online Casino Pioneer

888casino launched in 1997 as Casino-on-Net, making it one of the oldest online casinos still operating. The site offers a strong selection of slots and table games, including exclusive 888-branded titles. The live casino is powered by Evolution with some dedicated 888 tables. VIP players receive solid treatment with dedicated account managers.

🃏 888poker – WSOP Partner

888poker is the only poker site in the Evoke network and holds a valuable partnership with the World Series of Poker. This gives players access to WSOP satellites and exclusive tournament series. The player pool is decent though smaller than PokerStars, and the software runs smoothly across devices.

🎩 Mr Green – The Responsible Choice

Mr Green was founded in Sweden in 2008 with a distinctive gentleman mascot and premium feel. What sets it apart is the “Green Gaming” tool, which uses predictive analytics to identify potentially problematic gambling patterns and suggests intervention before problems develop. The site has won multiple responsible gambling awards. Evoke acquired Mr Green for €69 million in 2019.

⚽ 888sport – Alternative Sportsbook

888sport offers a solid sportsbook alternative to William Hill with a cleaner, more modern interface. While coverage isn’t as deep as the biggest operators, the betting experience is straightforward and the site occasionally offers competitive odds. Good for punters who want something different from the heritage brand.

🍀 Benefits for Irish Players

• 💳 Irish payment methods – Revolut, Bank of Ireland, AIB, PayPal, Skrill, and Neteller accepted across all Evoke sites. Apple Pay availability varies by brand.
• 📞 24/7 customer support – Live chat available around the clock at William Hill and 888 brands. Mr Green also offers comprehensive support.
• 🏇 Irish racing coverage – Good coverage of Leopardstown, the Curragh, Galway, Punchestown, and Fairyhouse at William Hill, though not as deep as specialist Irish bookmakers.
• 🏐 GAA betting – Decent hurling and Gaelic football coverage, though less comprehensive than Paddy Power or BoyleSports.
• 🎰 Casino variety – Access to exclusive 888 games, Evolution live casino, and a wide range of third-party providers across sister sites.
• 🔒 Responsible gambling – Strong tools across all brands, with Mr Green’s Green Gaming being industry-leading. Problem Gambling Ireland resources available.

🔍 Quick Comparison for Irish Punters

⚠️ Corporate Uncertainty Worth Noting

As of late 2025, Evoke plc has been exploring strategic options including a potential sale or breakup of the business. Reports suggest private equity interest and possible separation of different brands. This corporate uncertainty shouldn’t affect your day-to-day betting experience – accounts, balances, and operations continue normally.

However, it’s worth being aware that the sister site landscape could change if brands are sold to different buyers. For now, William Hill, 888, and Mr Green remain under the same Evoke umbrella with separate accounts and the ability to claim multiple welcome offers.

🎯 How William Hill Compares to Irish Brands

While William Hill is a respected heritage brand, Irish punters may find local operators better suited to their needs. Paddy Power (headquartered in Dublin under Flutter Entertainment) offers deeper GAA coverage and genuine Irish identity. BoyleSports provides unmatched League of Ireland betting and family-owned independence from their Dundalk base.

William Hill’s strengths are its established reputation and access to the broader Evoke sister site network. If you’re casino-focused, 888casino offers a strong alternative with exclusive games. For poker, 888poker provides the only real option within the family with that valuable WSOP partnership.

🏆 Final Thoughts

William Hill sister sites under the Evoke plc umbrella give Irish players access to one of gambling’s oldest brands alongside modern alternatives like 888casino, 888poker, and the responsible gambling pioneer Mr Green. The separate account structure means you can explore multiple sites and claim welcome offers at each.

The corporate uncertainty around Evoke’s future is worth monitoring, but shouldn’t stop you from betting today. For Irish sport specialists, local operators like Paddy Power and BoyleSports may serve you better with their GAA expertise and Irish racing knowledge. But William Hill’s heritage and sister site variety offer genuine appeal for punters who value established international brands. 🍀