William Hill Sister Sites

William Hill sister sites include 888casino, 888sport, 888poker, and Mr Green. All of these brands are operated by Evoke plc (formerly 888 Holdings), which holds licences from the Malta Gaming Authority and Gibraltar Gambling Commissioner.

William Hill joined the Evoke family in 2022 after 888 Holdings acquired the international arm of the business for €2.5 billion. The US operations were sold separately to Caesars Entertainment. In 2024, 888 Holdings rebranded to Evoke plc as part of a corporate restructuring.

✅ How to Pick the Right Sister Site

• ✅ Sports or casino focus? – William Hill and 888sport offer sportsbooks, while 888casino and Mr Green specialise in slots and table games. Pick based on your primary interest.
• ✅ Responsible gambling priority – Mr Green pioneered “Green Gaming” tools that predict risky behaviour. If player protection matters to you, it’s worth exploring.
• ✅ Poker network access – 888poker has a WSOP partnership and runs major tournament series. Dedicated poker players will find more action here than at William Hill.
• ✅ Separate accounts, separate bonuses – Evoke sites maintain separate accounts, so you can potentially claim welcome offers at multiple sister sites.
• ✅ Brand heritage vs innovation – William Hill offers decades of bookmaking heritage, while Mr Green brings a more modern, quirky approach with its gentleman mascot.
• ✅ Ownership is in motion – Bally’s and Intralot have agreed a takeover of Evoke plc and shareholders approved it on 18 August 2026. It has not completed, so Evoke plc still owns all five brands, but the group could be reshaped once it does.

🎰 About William Hill

William Hill is one of the oldest and most recognised bookmaker brands in the world, with decades of history behind it. The company went through various ownership changes before being split in 2021-2022. Caesars Entertainment bought the US operations, while 888 Holdings acquired the international business. 🏇

Under Evoke plc ownership, William Hill continues to operate as a major sportsbook and casino brand. The company holds licences from the Malta Gaming Authority and the Gibraltar Gambling Commissioner.

🌟 Sister Site Spotlights

🎰 888casino – Online Casino Pioneer

888casino launched in 1997 as Casino-on-Net, making it one of the oldest online casinos still operating. The site offers a strong selection of slots and table games, including exclusive 888-branded titles. The live casino is powered by Evolution with some dedicated 888 tables. VIP players receive solid treatment with dedicated account managers.

🃏 888poker – WSOP Partner

888poker is the only poker site in the Evoke network and holds a valuable partnership with the World Series of Poker. This gives players access to WSOP satellites and exclusive tournament series. The player pool is decent though smaller than PokerStars, and the software runs smoothly across devices.

🎩 Mr Green – The Responsible Choice

Mr Green was founded in Sweden in 2008 with a distinctive gentleman mascot and premium feel. What sets it apart is the “Green Gaming” tool, which uses predictive analytics to identify potentially problematic gambling patterns and suggests intervention before problems develop. The site has won multiple responsible gambling awards. Evoke acquired Mr Green for €69 million in 2019.

⚽ 888sport – Alternative Sportsbook

888sport offers a solid sportsbook alternative to William Hill with a cleaner, more modern interface. While coverage isn’t as deep as the biggest operators, the betting experience is straightforward and the site occasionally offers competitive odds. Good for punters who want something different from the heritage brand.

💳 Payments, Support and Coverage

• 💳 Payment methods – Revolut, PayPal, Skrill, and Neteller accepted across all Evoke sites. Apple Pay availability varies by brand.
• 📞 24/7 customer support – Live chat available around the clock at William Hill and 888 brands. Mr Green also offers comprehensive support.
• 🏇 Irish racing coverage – Good coverage of Leopardstown, the Curragh, Galway, Punchestown, and Fairyhouse at William Hill, though not as deep as specialist Irish bookmakers.
• 🏐 GAA betting – Decent hurling and Gaelic football coverage, though less comprehensive than Paddy Power or BoyleSports.
• 🎰 Casino variety – Access to exclusive 888 games, Evolution live casino, and a wide range of third-party providers across sister sites.
• 🔒 Responsible gambling – Strong tools across all brands, with Mr Green’s Green Gaming being industry-leading. Support service links are provided for each market a brand is licensed in.

🔍 Side by Side

⚠️ The Ownership Question

Evoke plc is being bought by Bally’s and Intralot. Shareholders approved the transaction on 18 August 2026, but it has not completed – court sanction and the required regulatory approvals are still outstanding. Until those come through, Evoke plc is the owner of William Hill, 888casino, 888sport, 888poker, and Mr Green, and that is what the operating licences say.

None of this changes how the accounts work. Balances, verification, and withdrawals carry on as normal, and separate registrations across the brands still mean separate welcome offers. What could change afterwards is the shape of the group itself: if the brands are split up under new ownership, sites that are sisters today may not be sisters in a year.

🎯 Where the Evoke Brands Split

Each brand in the group does one thing the others do not. William Hill is the sportsbook with the deepest racing book and by far the longest history. 888casino runs exclusive in-house titles you cannot play at the sister sites. 888poker is the only poker room in the group, and the WSOP partnership is the reason to use it. Mr Green is the only one built around its responsible gambling tooling, and its Swedish styling sets it apart from everything else here.

The accounts do not connect. Registration, verification, and bonus balances are held per site, so a welcome offer claimed at one does not rule you out at the next – and equally, deposit limits set at one do not follow you across. On GAA and League of Ireland markets the local bookmakers go further: Paddy Power is headquartered in Dublin under Flutter Entertainment, and BoyleSports is family-owned out of Dundalk.

🏆 Final Thoughts

The Evoke plc family pairs one of gambling’s oldest brands with the three that came from the 888 side of the business, plus Mr Green. The separate account structure is the practical takeaway: five brands, five registrations, five welcome offers, and no shared wallet between any of them.

Pick on what actually differs. Sportsbook and racing depth points to William Hill, exclusive slots to 888casino, tournament poker to 888poker, and player protection tooling to Mr Green. The Bally’s and Intralot takeover is the one thing worth keeping an eye on, because it is the only development that could change which of these brands are still related to each other. 🎰